Good morning!

Upon my usual morning routine of reading the latest and greatest going on in the world via internet, I came across Don't Believe the Hype. It's fabulous, it's hilarious, it's a big 'ol bitch slap. Do yourself a favor and check it out.








MISSION STATEMENT:






"Don’t Believe the Hypebeast is a satirical look at the current state
of “streetwear.”





This is the commentary/observations of a few fashion forward people
who were once impressed with an innovative and dynamic niche market
full of talented designers/brands who’ve since thrown creativity to
the wind and produced a lackluster assortment of product that borrows
(i.e. steals) from more established cultural entities.




After seeing the vast array of boring and predominantly overpriced
“streetwear” that has flooded the market in the last year, we decided
to give our thoughts regarding the recycled product and circle-jerk
mentality that continues to perpetuate it.




If you/your brand get offended by anything you read here, then your
all over print hoodie and quickstrike Dunks are probably too tight.





One





Don’t Believe the Hypebeast Staff"